Best Direct Mail Project

Name: Waitrose.com Customer Acquisition Campaign

Company: Whistl Doordrop Media & Go Inspire

Description:

Whistl Doordrop Media and Go Inspire partnered with Waitrose.com to deliver a highly targeted direct mail campaign designed to attract new online grocery customers while protecting in-store sales. Using postcode-level data analysis, audience profiling and an eye-catching die-cut mail pack, the campaign combined creative execution with sophisticated targeting to maximise engagement and conversions. The project demonstrated how intelligent, data-led direct mail continues to deliver measurable commercial results in an increasingly omnichannel retail environment.

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Supporting Statement

Entry ID: 2193

Supporting Documents