Best Large Scale Project
Name: New Showroom Transformation
Company: Ultima Displays
Description:
Ahead of the Ultima Displays Summer Open Days in June 2026, our team completely transformed more than 106 square metres of showroom space into an immersive product experience designed to inspire trade customers while showcasing the breadth of our design, print and manufacturing capabilities.
The brief was to create a modern, engaging environment that displayed a cross-section of the Ultima Displays product range using the colour categorisation introduced in the 2026 Display Handbook. The objective was to create a logical customer journey while reinforcing the new visual identity across multiple product families.
The entire showroom was first designed using Ultima Studio, our new web-based visual proposal platform. This enabled the team to visualise the complete layout, experiment with customer flow and product positioning, and refine the concept before production began. During the Open Days, visitors were also able to see Ultima Studio in action through a digital presentation showing how the initial concepts evolved into the finished showroom.
A key feature of the refurbishment was the creation of a fully integrated printed flooring system, conceived, designed and produced entirely in-house. Rather than serving as a simple floor graphic, the bespoke flooring became an integral part of the visitor experience, using the same colour-coded categorisation as the 2026 Display Handbook to guide customers naturally through the showroom. The printed pathways connected each product family, reinforced the new branding and demonstrated Ultima Displays’ ability to deliver complete printed environments alongside display hardware.
The showroom brings together many of Ultima Displays’ flagship product ranges, including Fastframe, iLLUMiGO™, Formulate, Zoom+, outdoor display solutions and the company’s expanding digital signage offering. A digital screen within the space plays a demonstration of Ultima Studio documenting the complete transformation of the showroom, providing visitors with a behind-the-scenes view of the creative and production process.
Every aspect of the project was delivered by the talented Ultima Displays team, from concept design and space planning to large-format printing, finishing, installation and project management. The project demonstrates how creativity, print production and display systems can combine to create an inspiring branded environment while showcasing the company’s extensive in-house capabilities.
The refurbished showroom became the centrepiece of the Summer Open Days, welcoming trade customers from across the UK to experience new products and technologies in an engaging, real-world setting. More than simply a product display, it serves as a live demonstration of how Ultima Displays can design, visualise, print and manufacture complete display environments using its own products, technology and expertise.
The result is a vibrant and immersive showroom that showcases not only an extensive product portfolio, but also the creativity, innovation and craftsmanship that define Ultima Displays. From the integrated printed flooring to the illuminated displays, fabric graphics, digital signage and visual planning through Ultima Studio, every element works together to demonstrate what is possible when outstanding print and display solutions are brought together in a single, cohesive customer experience.
Project Completion Date: June 23, 2026
Customer Reviews:
Demo Videos:
Supporting Statement
Entry ID: 2162