Best Label Project
Name: Bunnahabhain Personalised Labels
Company: IV Creative
Description:
A personalised label solution developed for Bunnahabhain Whisky, delivered in partnership with CVH Spirits ahead of the Christmas gifting season.
The label design was refined in-house to incorporate a Christmas-themed product visual, with fonts, colours, and layout carefully aligned to Bunnahabhain’s existing bottle aesthetic ensuring the personalised element felt like a natural extension of the brand. Labels are printed on demand for each order and shipped directly into CVH’s existing third-party logistics setup, allowing personalisation to be delivered at scale without disrupting the client’s established supply chain.
Customer-facing personalisation is enabled via a live preview iFrame tool, integrated directly into Bunnahabhain’s ecommerce site, allowing shoppers to see their custom label before ordering.
The personalised bottle outsold the standard, non-personalised version during the campaign period, and personalisation has since become a permanent, year-round feature on site across key gifting occasions including Father’s Day and Christmas. Off the back of this success, CVH Spirits are now expanding personalisation across further products in their portfolio.
Project Completion Date: November 30, 2025
Customer Reviews:
Demo Videos:
Supporting Statement
Entry ID: 2143