Best Large Scale Project

Name: Vitafoods Europe 2026

Company: Full Vision

Description:

Vitafoods Europe is one of the leading exhibitions for nutraceutical innovation and industry trends. Held in Barcelona in 2026, it was the largest edition of the event in its history. Full Vision was once again appointed as the official show graphics supplier, delivering graphics for both exhibitors and the organiser, alongside stand construction and furniture services.

Key project statistics included:
• 150 modular stands built
• 1,900 spotlights connected
• 2,950 furniture items delivered
• 3,400 beMatrix frames installed
• 10,261 sq/m of graphics printed
• More than 5 million steps walked by the team onsite

Having served as an official supplier for Vitafoods Europe for several years, our brief for 2026 was to elevate the event’s visual identity beyond previous editions while supporting key organiser objectives around clear visitor navigation and meeting their sustainability requirements.

To create a stronger visual impact, our Design Team worked closely with our Project Managers and the client, Informa Markets, to develop creative solutions to make the Vitafoods Europe brand instantly recognisable throughout the venue. Key features included:
• A living plant wall installation that complemented both the event’s green branding and its focus on health and wellbeing.
• Vibrant green neon signage at educational theatres, creating standout visual landmarks and helping visitors navigate the show floor.
• Consistent use of Vitafoods Europe’s signature green branding across key areas, including the sales lounge, where exhibitors could secure bookings for future events. Large-format hanging banners were also installed throughout the venue, providing highly visible wayfinding points that could be seen from across the exhibition halls.

Sustainability was another critical objective for Informa Markets. To support their environmental targets, we provided full post-event reporting on material usage and disposal. Of the 10,261 sq/m of graphics produced, 92% were printed on sustainable materials, including:
• Black-back banner material used with reusable beMatrix aluminium frame systems.
• 3mm bubble board for shell scheme graphic panels.
• Reboard for directional and wayfinding signage.

The project’s successful delivery was underpinned by meticulous planning and logistics. Equipment and materials were transported from both our UK and Spanish operations, while a team of 95 staff members worked onsite to install graphics, build stands and deliver key event features.

Throughout the event, we maintained a consistent visual language across all branded elements, creating a cohesive environment that reinforced the Vitafoods Europe identity and ensured visitors immediately recognised they were attending a Vitafoods event.

Project Completion Date: May 7, 2026

Customer Reviews:

Demo Videos: https://vimeo.com/1192859444

Supporting Statement

“Vitafoods Europe 2026 was a huge success for Informa Markets and Full Vision did an amazing job as a partner in delivering key elements of the event. We appointed Full Vision to supply Show features, MSD Modular packages, show graphics and preferred space only and exhibitor graphics services. Their team really nailed the brief right from the creative kick off and the development of a service plan and innovative ideas. The delivery was flawless and the quality exceeded our expectations. Full Vision is not just our supplier, but a trusted partner, and we rely on them heavily to support our teams to raise the bar each year to deliver a better event for our stakeholders.”
Jorien Drost – Group Operations Manager Events I Food, Informa Markets

Entry ID: 2108